Privacy Policy

People for the Ethical Treatment of Animals (PETA) strongly believes in protecting the integrity and privacy of personal information gathered from our members and visitors to our Web sites. Since the protection of your privacy is of great importance to us, we have created this privacy policy to communicate our practices regarding the collection and dissemination of personal information that can be linked to a specific individual, such as a name, address, phone number, e-mail address, or any other information, provided to us by our members and Web site visitors.

These policies do not extend to external sites linked to our Shopping Mall or other Web site content. Please check with these companies and sites for their policies regarding data privacy, including the use of “cookies.”

Why does PETA ask for my information?

In order to participate in some activities, you might be asked to provide some personal information. This could be in connection with any one or combination of the following:

  • Shipment of items purchased in the PETA Catalog and PETA Mall
  • Making or renewing a donation online
  • Sending personalized faxes or e-mail messages when participating in action alerts
  • Registration for PETA’s activist networks
  • Participation in contests, surveys, petitions, information pack requests, and giveaways
  • Subscription to PETA e-news lists

What information does PETA collect?

We do not collect personal information from our visitors other than what is supplied to us on a voluntary basis.

How does PETA use the information gathered from the above sources?

We use your information to send you details about our campaigns, events and activities, local volunteer opportunities and alerts, and membership and renewal appeals.

PETA also uses information gathered via our Web sites to improve our Web-based campaigns. PETA performs statistical analyses of aggregate user behavior and characteristics in order to measure interest in and use of various areas on our Web sites and to use such information to improve our Web sites’ ability to serve you better.

Does PETA use cookies on its Web sites?

PETA uses “cookies” on some Web pages. A cookie is a small piece of data that is stored on a visitor’s hard drive but that does not itself contain any personal information. Cookies enhance a visitor’s experience by saving the visitor from having to log in or provide information each time he or she revisits a PETA Web page and by customizing content based on a visitor’s interests. Visitors can configure their browsers to be alerted when a site is attempting to send a cookie and refuse the cookie, though some PETA e-commerce pages will not function properly without accepting cookies.

PETA also uses cookies to administer the Web site, track visitor movement, and gather broad demographic information for aggregate use.

How is information used in PETA e-news?

You will only receive e-mail newsletters (e-news) from us if you have expressly signed up for e-news on a PETA Web site. The information that we gather from subscribers to our e-news lists (including e-mail addresses) is not shared with other organizations or companies. From time to time, we may send out e-mail messages that might include information about these like-minded organizations and companies, but we do not provide them with access to any personal information that you have provided.

In order to provide you with better and more relevant information, we compile information about e-mail response and Web site usage. This information helps us to better understand site usage patterns and also what types of content and information may help improve your user experience on PETA’s Web site.

All e-mail messages sent to e-mail newsletter subscribers contain a link to unsubscribe or to modify your profile. You may subscribe or unsubscribe to any e-news or e-mail communication from PETA at any time.

If you have any questions about PETA e-news, please e-mail [email protected].

How does PETA protect your information?

PETA is extremely protective of the information gathered through its membership and Web site. Our Web site has security measures in place to protect against the loss, misuse, or alteration of the information under our control. Our Web server is located in a locked, secure environment.

When you contribute to PETA online or make a purchase through the PETA catalog, we use a secure server and encryption to protect your financial and other personal information during transmission.

Does PETA rent, sell, or trade my information?

PETA occasionally makes the names and postal addresses of members available to reputable advocacy and nonprofit organizations and commercial companies.

If you are a PETA member and you don’t wish to have your information exchanged with other organizations and companies, please e-mail us at [email protected] or call us at 757-622-7382 to speak to one of our membership service representatives.

The easiest method to correct and/or change other information regarding your membership is by visiting the member’s portion of our Web site by going here. You can also contact our membership services at [email protected] or by calling 757-622-7382.

If you are not a PETA member and you have provided personal contact information on our Web site through the methods listed above, your information will not be exchanged.

Additional questions?

If you have any questions about our privacy policy, the information that we have collected from you online, the practices of this site, or your interaction with this Web site, e-mail [email protected].

You can also reach us via U.S. mail:

501 Front St.
Norfolk, VA 23510